Facial plastic surgery

Americans spend nearly 11 billion dollars annually on cosmetic procedures. Of that total, almost $6.6 billion is spent on surgical procedures [1]. Beauty is often characterized by a combination of factors that involve symmetry and aesthetically pleasing proportions and relationships. An understanding of the proportions, angles, measurements, and relationships that are considered the standards for the attractive face give the surgeon an appreciation for what is askew when a face characteristic is outside the considered normal range and the patient is dissatisfied with his or her appearance.