Building your career, your reputation, and your personal brand

As with any other career, being successful in medicine requires more than just the technical skills required to perform a task-in this case, that of caring for patients. Being excellent and providing great care is the minimum requirement, the ante as it were, to get into the game, and will be expected by your patients at all times. A successful career goes way beyond that, though, and you will need to commit time and energy to planning, building, and maintaining it. Other chapters in this book have presented some tools you will require in addition to the medical skills you have learned. In this chapter, we will discuss various ways of leveraging those tools towards building a successful career and then introduce the concept of brand management to help you continue to ensure that you are well-positioned in the market.