Advertising and marketing

J. D. Capozzi, R. Rhodes

Research output: Contribution to journalShort surveypeer-review

9 Scopus citations

Abstract

The owners of a major-league professional sports team announced that they would be reconsidering their choice of the team's physician. Simultaneously, they announced the availability of advertising opportunities for physicians and hospitals. The owners were expecting a long-term commitment of approximately ten million dollars in advertising over a seven-year period. Higher bids were encouraged. Their choice of team physician would be announced after all of the advertising contracts were settled.

Original languageEnglish
Pages (from-to)1668-1669
Number of pages2
JournalJournal of Bone and Joint Surgery
Volume82
Issue number11
DOIs
StatePublished - 2000

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