A dual-frame sampling methodology to address landline replacement in tobacco control research

Robert C. McMillen, Jonathan P. Winickoff, Karen Wilson, Susanne Tanski, Jonathan D. Klein

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


Objectives: We assessed the comparability of self-reported smoking prevalence estimates from a dual-frame survey with those from two large-scale, national surveys.

Methods: The Social Climate Survey of Tobacco Control (SCS-TC) obtained self-reported current smoking status via a dual-frame methodology in the fall of 2010. One frame used random digit dialling procedures and consisted of households with a landline telephone; the other frame consisted of a population-based probabilitybased online panel. Current smoking prevalence was compared with national estimates from the 2010 National Health Interview Survey (NHIS) and the 2009–2010 National Health and Nutrition Examination Survey (NHANES).

Results: 18.3% (95% CI 17.0% to 19.6%) of SCS-TC respondents reported current smoking. NHIS and NHANES estimates found 19.4% (95% CI 18.8% to 20.1%) and 20.3% (95% CI 18.7% to 22.1%), respectively, reporting current smoking.

Conclusions: Prevalence estimates for cigarette smoking obtained from the dual-frame SCS-TC are comparable to those from other national surveys. A mixed-mode approach may be a useful strategy to transition cross-sectional surveys with established trend data to newer dual-frame designs to maintain compatibility with surveys from previous years and to include the growing number of households that do not have landline telephones.

Original languageEnglish
Pages (from-to)7-10
Number of pages4
JournalTobacco Control
Issue number1
StatePublished - 1 Jan 2015
Externally publishedYes


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